How to set up a well thought user experience ?
Companies use all kinds of marketing strategies to easily sell their products and services. However, we must recognize that not all marketing strategies are equally successful. Hence the need to opt for the best.
This is the case of user experience, which was born in the 90s. The term “User Experience” refers to a person’s responses and perceptions regarding the use or anticipation of the use of a given product, service or system. It is therefore a notion that is strongly linked to the psychology of the human being.
But how to to set up a user experience It is increasingly difficult today to determine the emotional anticipation of a person and the emotions linked to their user experience.
User experience: think about your target
Sometimes, it is possible to notice that visitors scroll through your site without paying attention. This brings up in your brain, a series of questions about the targeting of users, the design of your site, the information you pass and many others. So many questions that make you think about the user experience of your site or future sites.
The most important thing about theuser experience The key is to think about your target. To do this, you can resort to the use of personas or directly ask questions to your users to better consolidate your knowledge about them.
This data will help you to get the maximum information about your users and to adapt your site according to their needs’them. Also, knowing your target will help you find optimal acquisition channels to prevent the bounce rate from being too high. Indeed, the key to the success of any architecture is to put yourself in the shoes of the users.
Also, the more you know your users, the more you know the information they want to have. Moreover, it is necessary to reduce loading time as much as possible because beyond three seconds, users feel like they are wasting their time. Moreover, once the page is loaded, the content, the weight of the words or the photos have an impact on whether or not they continue reading.
Make the’more pleasant user experience
In order to give you a better understanding of the user experience, you need to know how to create a good user experience’In order to make them want to consult your site without much difficulty, it is essential to to make it easy to read’more pleasant user experience. To do this, it is necessary to make the reading of the content pleasant by avoiding to stretch the pages on the width. Also, some practices of scrolling the page are to be banned from your site such as scrolling a page from left to right for a reading online or scrolling again from right to left to go back is a painful practice.
Also, it is not recommended to use fancy fonts.
It is also important to avoid the automatic launch of video with sound because it can be unpleasant and sometimes even annoying for users in certain situations. Also, it is necessary to regulate pop-ups on your site and avoid invading users with unwanted advertising because they are using more and more ad blockers. To make the user experience more pleasant, it is important to make your website lighter, less superfluous and containing useful information with a good design.