How to set up your e-commerce site ?
The creation of an e-commerce site is a project that should not be taken lightly. Indeed, the competition is tough in this field, and it is therefore important to find the best way to distinguish yourself from the start. To achieve this, you will have to be really meticulous and follow to the letter each of the steps essential to the realization of such a project.
So to help you, we propose you to discover here all that an entrepreneur must do to set up your e-commerce site.
Choose a suitable domain name
Faced with the growing amount of traffic on the web and the countless number of transactions that take place every day, more and more entrepreneurs are realizing the need to have an online site. Ideally, you should even be able to transfer all of your company’s activities to this site, so that customers can more easily take advantage of the products offered. In these conditions, the e-commerce site becomes truly essential.
However, creating such an online platform is not an easy thing, because there are many parameters to take into account. Thus, the first thing to know about this subject is that the domain name of your site can have a great impact on its durability. Indeed, this name is the first element that characterizes your site, and will therefore be of crucial importance when setting up your marketing strategy.
It is for this reason that an entrepreneur who wishes to set up your e-commerce site must first start by choosing the best domain name. It is the word or group of words found in the address of your site, between the “www” and the ” .en ” or ” .com “, etc. etc. At this level, a mistake that you must avoid at all costs, is to simply arrange the keywords of your business.
In other words, an e-commerce site that sells bags and shoes cannot have “bags-and-shoes” as a domain name. Your domain name must be linked to the name of your company or your brand.
So to properly To set up your e-commerce site, you should choose a short domain name, easy to remember, and which indicates to Internet users the nature of the products available on the site. Note that you also have the possibility of buying a second-hand domain name, an option that proves to be very advantageous on several levels.
Choose a good tool to create your e-commerce site
If you intend to take care of the creation of your e-commerce site yourself, then you will need a reliable and efficient tool to do so. For this purpose, there are several well-known and even free software programs that can help you carry out your project. So, to choose the best tool for set up your e-commerce site, you will have to choose between :
- ePro Shopping : it is a very powerful software, which offers you all the necessary functionality to create a professional quality e-commerce site
- prestashop : this software offers many themes to easily customize your e-commerce site
- magento : it is also a free tool that allows you to easily create your e-commerce site
- WordPress: this is an e-commerce tool that needs no introduction, as it is now a real leader in this field.
Establish an adequate SEO strategy
To ensure the success and especially the visibility of an e-commerce site, it is important to link it to a blog. On this site, you will have to publish content at a regular frequency, at least 800 words each week.
Be careful to choose the subject of your content as well as the keywords to insert, in order to carry out your natural referencing strategy. The goal of the strategy is to attract the attention of Internet users, but also to position yourself well in the search results on Google.
Promote your e-commerce site
For How to set up an e-commerce site, in addition to a good SEO strategy, you should also think about other ways to promote your website. It will therefore be necessary to advertise the store and also the products you sell.
At this level, to make your business known, it is necessary to rely on social networks. You will be able to create an account on the networks most used by your target audience. You can also use tools like Facebook Ads, to sell your products easily and quickly.
There are several other techniques that you can use. It is about :
- Email marketing campaigns
- Lead follow-up
- Positioning on keywords with Google Adwords
All these techniques and tools will allow you to promote your store on the web and attract more customers to you. In this way, you can increase your sales, make a good turnover and ensure the sustainability of your e-commerce site.
Learn how to set up your e-commerce site is now within the reach of all entrepreneurs. It is not simple, but it is not an impossible mission for all that. All you need to do is follow the steps listed above, and possibly use the services of a professional in the field.